Besides, it was unanimous that the office should be a reference in innovation, reinventing the workspace without fixed desks. Laptop, softphone, videoconferencing and other collaboration tools should have a highlighting position into the workspace. "In companies like Smiles, operating in a dynamic environment and innovation ambience, to be able to offer the right tools to ensure productivity is critical," said Ricardo Amaral, director of A. Telecom, Cisco's partner on the platform deployment.