These capabilities allow for broadcast quality experiences, with scrolling tickers and scores, while also supporting Luma-Key effects, which allow advertisements on the edges of the screen to blend with the game. In addition, screens throughout the venue are now capable of having a video background layer, dynamic text, and rotating animated logos, all of which create a more visually immersive and interactive experience. Teams have already realized significant revenue growth through the solution, and this new version will open greater business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more.